The Day Smartphones Killed the Radio Star

Okay, so I have no news that Smartphones will kill the radio star.  But, this Info Graphic is dramatic news.  Fundamentally, the way we work, play, engage, communicate and uh talk on a phone has and is changing Dramatically!  I think most people get it.  In fact when you look at the info graphic below by Go-Globe.com (one of the best I’ve seen) you will notice that Smartphone penetration by age group, 25-34 really get it, with a rate of 62% Smartphone penetration.  However there is one group that worries me.  Not by age, gender or country or type of operating system.  Specifically small/medium (SMB) business owners.  Once again the world is changing and yet another choice and chore is thrust upon the wearer of many hats, the chief bottle washer, the mister the buck stops here guy or gal.  Hopefully the SMB owners will see this as a great opportunity and engage their customers at an unprecedented level.  It would not be a good idea to let this slide by like most SMBs did with email marketing.  It is interesting to watch the great rush to email marketing, just as it is beginning to decline in effectiveness.  Hope you enjoy this Info-Graphic and thank the guys at Go-Globe.com.Image

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